CRAFTING YOUR BRAND’S AUTHENTIC STORY THROUGH COHESIVE VISUALS
Just imagine how much more profitable your business will be when your customers recognize your products or services through your visuals. When they see your high quality photographs or well designed marketing graphics and instantly know it belongs to you. They will start to know you better, like you more, and trust you with their hard earned money.
If you’re ready to craft a brand story that is authentic, custom, and profitable, then let’s get to work creating the highest quality, recognizable, and cohesive visuals for your business. Why? Because I believe three things that matter most to you are being true to your authentic purpose, standing out among your competition, and being profitable so you can serve your customers well.
THE BRAND STRATEGY + STYLING PROCESS
1. Coffee Date
First things first… after I receive your inquiry, we will get together for a virtual coffee date. Before anything becomes official, I want to get to know you and your business to make sure that we are the best fit for each other. Branding is a significant investment and I want to make sure your money is spent in a way that will give you the greatest return on your investment.
2. Make it Official
Once we’ve decided we were meant to work together on your branding project, it’s time to make things official by signing a contract and paying your 25% retainer. These things are important to protect us and our growing relationship. Plus, they get your project booked in my calendar. Welcome to the #daniellekayharrisbrands family!
3. Build a Foundation
Now it’s time to dig in and get to work! First, we need to understand the story behind your business. Why do you do what you do? What’s your mission and core values? Who is your ideal client? We will work through these core components in a minimum of two 60 minute brand development sessions. One session for development and design and one for styled photography.
4. Design Process
Let the fun begin with visual inspiration! We’ll use a mood board to represent the aesthetics of your brand. From the first sketches to the final design, I carefully work through each idea. The first drafts are narrowed down to a few designs that are the best fit for your project. I create multiple variations of each design. From here, I rinse and repeat until I get to the final design. I’ll guide you through each step of this process, making sure that we’re on the same page throughout.
5. Photography Process
But design is only part of brand styling. Another aspect of crafting cohesive visuals is through imagery that conveys the story of your business and the quality of your brand. Using your mood board, we will have another 60 minute strategy session to plan a brand styled photography shoot. We will set goals for the styled shoot and put together a list of the images you need for your website and social media. I will then style and photograph the images.
6. Launch Party
After the designs and photographs have been completed, reviewed, approved, and finalized, I’ll deliver your files, safely formatted for print and web. Yay! Your brand visuals are complete and it’s almost time for us to launch launch baby! But before we shout from the roof tops about your new brand, let’s strategize your launch. In another 60 minute strategy session, we will create a plan to launch your new brand with purpose. And then we can really celebrate!
A LONG TERM INVESTMENT
I totally get it… choosing to invest in a custom brand is a big decision. But it’s a decision that will allow you to charge more and keep you from having to rebrand over and over again. My clients’ comprehensive brand budgets typically start at $2,000, but with no preset packages, you only pay for services you actually need. If you’re ready to transform your business with custom brand strategy + styling, schedule a coffee date today!
CUSTOM BRAND STRATEGY + STYLING services including brand exploration + strategy, logo design, branded collateral including business cards + stationary, branded website + social media graphics, brand styled photography including head shots, product shots, + lifestyle shots, website + social media set-up